Raised in Lapland, north of the Arctic Circle, our founder – and by the way former Miss Sweden 1994 - Domenique Forsberg grew to appreciate the value of nature, the outdoors and berries growing under the midnight sun. Her Grandmother used to make fresh berry drinks as healthy in between snack and Domenique wished to be able to take them with her on hiking and skiing trips and she eventually decided to create her own pre-packed version. From these humble origins mySmoothie has grown into a global brand, though it’s Swedish roots still sing out from every sip.